As a trusted leader in the austempering industry, our friends at Applied Process (AP) remain deeply committed to delivering important and informative content to their audiences in a way that is personalized and easy to access.

A commitment to understanding and better serving their clientele lead AP to invest their time and resources into monitoring their online metrics. With many engineers, buyers and foundry professionals connecting with AP via their digital environment, AP recognized the power of leveraging the way their clients navigate their website and interacted with their content.

Like most organizations, Applied Process relied heavily on Google Analytics to help them research and investigate the effectiveness of their digital presence. However, the AP management team quickly grew frustrated and overwhelmed with the sea of numbers and jargon that dominated their Google Analytics account.

Consulting with Wired Solutions revealed that a dedicated, secure user dashboard for the AP management team would be the ideal way to streamline the most imperative digital metrics in one easy-to-use, institutive user interface.
In response, Wired Solutions developed a custom Google Analytics Dashboard, where the AP management can login and effectively review their most critical digital metrics at-a-glance.

Using Google Analytics’ incredible tool set, Wired Solutions programmed the dashboard to capture the most influential metrics, without all the jargon and numbers. Using basic charts and graphs, only the metrics that are most relevant to AP’s digital objectives are displayed.  This includes a snap shot of metrics, such as:

  • The number of site visitors per month
  • The geographic location of web visitors
  • Time spent on site
  • The percentage of mobile visitors versus desktop visitors
  • Conversation rates (aggregated by on-site content); and
  • Bounce rates

After programming the custom dashboard, Wired Solutions shared the dashboard with AP’s management team, allowing any user with access to Applied Process’s Google Analytics account to login and review the dashboard at their leisure. 

In addition, Wired Solutions was able to extend the dashboard interface to include custom reporting and automatic email triggers to deliver weekly, monthly and/or quarterly updates directly to each account owner’s inbox.
Below is an example of a custom dashboard similar to the one we developed for Applied Process:



The summary charts located on the right side of the dashboard display metrics that are specific to the user’s online objectives. In this example, the user is interested in closely monitoring the percentage of total site visitors that have downloaded a news article, filled out a request for more information, and interacted with the contact form.

On the left side of the dashboard, users can monitor the number of site visitors per session as well as the average amount of time site visitors are spending on their website.  In addition, users are able to change the date range to investigate and cross compare metrics over any time period.

By streamlining this data, the custom dashboard makes it easier for business owners, marketing teams and business managers to monitor only the metrics that are most crucial to their online goals.

Ultimately, streamlining analytics data makes it easier for businesses to investigate and respond to the dynamic needs of their existing and potential clients. Using snapshots of real-time data allows business owners to make informed decisions that improve their online presence, which ultimately helps businesses better serve their clients and build lasting, mutually beneficial relationships.

Could a custom dashboard help your business better understand your target audience? To find out more about using Google Analytics to make informed business decisions that support your digital objectives, contact Wired Solutions at sales@wiredsolutions.ca or toll free at 1-877-549-4733.

 

Back to List